I worked with OKA Direct a multi-channel retailer for over eight years between 2004 – 2012. Together we designed and published new catalogues and marketing campaigns every season. Each season the OKA Directors would style inspirational photography and create a look or story. Part of my role was to ensure that these stories featuring OKA products where properly translated across all marketing material.
Catalogue, Brochure Design
It was important to make the images as big as possible in order to show the product. Equally product details need to be place as close as possible to item with breaking the grid.
Direct marketing design
Various marketing collateral to help promote the launch of a new OKA catalogue and product range.