Digital Design for fashion retailer Boden.
Photoshop digital design for direct marketing and social.
During February 2015 I freelanced at Boden in their in-house studio. Working on womenswear designing digital media for email newsletters, website pages, banners and social assets.
Online advertising banners part 1
Focusing on summer fashion launch these banners feature four outfits chosen from a set of art directed photography. Particular attention was paid to the image crop and typography. Keeping the balance between logo, Copy line and CTA strong.
Online advertising banners part 2
Leaderboard designs for different collections of footwear.
Social media assets
To help promote knitwear during a particularly warm February. I was brief to design Facebook, Twitter and Website banners, using a selection of product shots featured online.
Facebook social media advert
Twitter social media header and banner
Email newsletter for metallics special
I was briefed to design a newsletter focusing on a current fashion trend for metallics and to highlight products. Using existing photography and copy provided by the marketing team, the design follows brand guidelines, specifically for layout, typography and colour.