LloydsPharmacy brochure design.
InDesign layout design for customer information brochure. Printed CMYK A5 format.
Whilst freelancing at Becurious, a creative design agency based in Kingston Upon Thames. I was briefed to design a Clinical Homecare brochure for their client Lloyds.
Design stage 1
The first part for the project involved placing articles in pages and sections. Then I developed the editorial layout style based on existing brand guidelines. Taking into consideration font styles for headings, subheads and body copy. As well as creating colour palettes for text and panels or backgrounds. Once that was done I started adding images where possible to create pace for text and image ratio. First layouts where then presented to Becurious’s Art Director and Senior Designer for feedback before sending to the client.
Design stage 2
Once the client had briefed back feedback and amends, I worked on the design stage two. Making amends, editing copy and adjusting layouts and pagination where necessary before final sign off.